Mobile Marketer of the Year: Taco Bell
"Mobile is a mainstay menu item for fast food chains eager to connect with millennials. However, while many quick-service restaurants still treat mobile as an add-on tactic in 2017, Taco Bell stands apart by integrating mobile into its strategy from the beginning. This approach has resulted in breakthrough efforts that reach millennials when and where they are most likely to be looking for a quick meal."
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