Chipotle Poached A Taco Bell Exec For Its New CEO
"This week, Chipotle announced the Taco Bell exec responsible for Nacho Fries and Doritos Locos would be taking over as the company's new CEO. The move is meant to turn the tide for Chipotle, which has had a tough time recovering from a string of E.Coli and norovirus cases and its lackluster queso.
Brian Niccol, who will officially replace Chipotle's former CEO and founder Steve Ells on March 5, had been at Taco Bell since 2011, and served as the company's CEO since January 2015. During his run, Niccol turned the Bell into a social media star — there was the successful taco emoji petition, the taco Snapchat lens, and the Forever 21 clothing collaboration."
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