Taco Bell Overtakes Burger King as the Fourth-Largest U.S. Chain
"Lovers of chalupas and crunch wraps have spoken: Taco Bell is now bigger than Burger King.
The Mexican-themed chain eclipsed its burger rival in U.S. sales last year, becoming the fourth-largest domestic restaurant brand, according to a preliminary report by research firm Technomic. McDonald’s Corp., Starbucks Corp. and Subway Restaurants held on to the top three spots.
Taco Bell’s systemwide sales -- the total sales of restaurants that carry the brand -- jumped 5 percent in the U.S. to about $9.8 billion in 2017. The company, owned by Yum! Brands Inc., has made inroads with indulgent fare, along with $1 items that appeal to budget-strapped millennials."
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