"Astute Taco Bell fans know that for the last three years, the Mexican-inspired fast food chain has sponsored an NBA Finals promotion called “Steal a Game, Steal a Taco,” wherein a Finals team “stealing” a win on the road secures free Doritos Locos Tacos for all Taco Bell customers inside an established window of time at participating locations.

Basketball fans know that the Warriors have held home-court advantage over the Cavaliers in all three NBA Finals in which Taco Bell has raised the stakes from Mild to Fire with the promise of tacos. That means LeBron James, the top basketball guy, has had an opportunity to trigger the promotion in the first two games of the Finals in each of the last three years."

Read the full article by Ted Berg here.