"Yum! Brands, the fast food giant comprised of KFC, Pizza Hut and Taco Bell, has selected WPP’s Wavemaker as its media agency of record in Canada, following a review which included incumbent Mediacom.

Wavemaker will be responsible for digital, programmatic, search, social, television, radio and out-of-home media planning and buying across all three brands. Grip Limited continues to serve as creative agency for Yum! Brands Canada, while Edeleman provides communications services. WPP founded Wavemaker through the merger of its MEC and Maxus agencies last September."

Read the full article by Erik Oster here.