"This year at Comic-Con, Taco Bell bested every other brand and handily swaggered off with the Best Activation crown with their futuristic pop-up in San Diego.

For the 25th anniversary of Demolition Man, TBell brought out the big guns and recreated the upscale restaurant from the iconic Sylvester Stallone movie.

Two things you should know before we continue:

1. I had never watched Demolition Man until this week.

2. I was raised on a steady diet of Taco Bell bean burritos.

And so, naturally, when I heard the news that Taco Bell would be in San Diego, I was inordinately excited, but maybe for the wrong reasons. But I watched Demolition Man and truly understood the fuss."

Read the full article by Caitlyn Petrakovitz here.