• by Forbes

Viral Facebook Page Helps Convince Taco Bell To Bring Back Beloved Menu Item

"The Irvine, California-based fast food chain said in a statement on their Facebook page the Beefy Crunch Burrito would be returning as one of their $2 combo-specials complete with a Mountain Dew Baja Blast beverage. The Beefy Crunch Burrito, or the "BCB", as its referred to by a wildly popular fan-initiated Facebook page, the Beefy Crunch Movement, will be on Taco Bell menus for only five weeks. The Beefy Crunch Burrito was last on Taco Bell menus two years ago, after its initial release, then removal from menus in 2011.

Richard Axton, a Taco Bell "superfan" who manages the Beefy Crunch Movement's Facebook page told Nation's Restaurant News yesterday, "I am extremely excited for everyone to get a chance to reunite with the BCB. Appreciate Taco Bell making this happen in the short term."

Much of the hype surrounding the Beefy Crunch Burrito revival comes directly from the BCB Facebook page and Taco Bell acknowledges it: "The Beefy Crunch Burrito has a storied history as one of our moved beloved burritos, fueled by the passionate online community," Matt Prince, a spokesperson for Taco Bell said in an emailed statement. "It's their advocacy and love for the burrito that continues to bring it back on a limited time basis," he wrote."

Read the full article by Teresa Finney here.

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