"“The new Diablo Tortilla Chips build from that inspiration, letting us serve up our hottest chip yet that’s completely unique to Taco Bell, from its dark and smoky packaging with saucy wisdoms, to the flavor of the chip itself,” Thalberg said.
According to the company, the chips stand out from competitors in that they are black and not red. They feature the distinct flavors of the Diablo sauce packet with "a kick of hot peppers and a hint of lime."
7-Eleven Merchandising Senior Vice President Jack Stout said the convenience store chain’s customers are adventurous and “looking for new taste sensations and unusual flavor combinations.”"
Read the full article by Kelly Tyko here.
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