"A strange but intriguing new promotion from Taco Bell and Microsoft will soon make Doritos and Mountain Dew passé for the gaming elite.

Taco Bell customers who purchase a double chalupa box for $5 beginning tomorrow will automatically be entered to win a very special limited edition Xbox One X console that includes “Taco Bell’s famous ‘ring’ when powered on,” according to a press release. Yes, Taco Bell’s infamous little bell that rings at the end of commercials. It’s like Pavlov’s dog experiment come to life: hear the ring when you power up your Xbox One X, hit up Taco Bell."

Read the full article by Julia Alexander here.

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