• Article via QSR Magazine

Taco Bell's Steal a Base, Steal a Taco Promotion Returns for 2018 World Series


"Taco Bell is bringing back the popular “Steal a Base, Steal a Taco” promotion for the 2018 World Series presented by YouTube TV. The first player to successfully steal a base during the Fall Classic scores everyone in America a free Doritos Locos Taco. History shows it’s not a matter of “if” but “when” a base will be stolen, so Taco Bell is giving fans even more to celebrate with the addition of limited-edition baseball caps and an exclusive trading card collection via Topps.

“Every year, we’re overwhelmed with the excitement from our fans when combining America’s favorite pastime with America’s favorite tacos,” says Marisa Thalberg, Global Chief Brand Officer at Taco Bell Corp. “Now, we’re knocking that out of the park by introducing even more ways for our fans to experience and commemorate the Taco Hero.”

Traditionally, the World Series champions are presented with championship caps, but since all of America wins once a base is stolen during the World Series, Taco Bell will offer exclusive “Steal a Base, Steal a Taco” baseball caps to fans everywhere for Game One on October 23. A limited collection of caps will be available via Taco Bell’s Taco Shop, giving fans a completely different way to partake in the celebration."

Read the full article by QSR Magazine here.

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