New vs. Old, Chipotle vs. Taco Bell: How do they compare?
"When it comes to fast Mexican food, no chain comes close to Taco Bell ($NYSE:YUM) in terms of scale. But Chipotle Mexican Grill ($NYSE:CMG) introduced a fast-food, sit-down dining hybrid called "fast casual" that has changed the fast-food industry.
It may seem a bit silly to compare the two, but given their divergent histories, one (Taco Bell) represents the birth of American Mexican fast food, and the other (Chipotle) represents the future. In fact, if you pay attention to the data below, you'll see that they're actually not all that different. Except, of course, for the way the stuff tastes, but that's a story for another blog.
So... how do they compare?"
See how they compare by reading the full article here.
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