• Article via US Magazine

Taco Bell Celebrates First London Restaurant With a Little Help From Big Ben

"Taco Bell is being welcomed to London with open arms! The fast-food chain is scheduled to open its first restaurant in the British capital on Friday, November 23, and ahead of the big debut, it enlisted Big Ben’s help in drumming up excitement among Londoners.

The landmark clock tower, which is currently undergoing extensive repairs, hasn’t rung its bells in more than a year, but that all changed on Monday, November 19. Sort of. Though Big Ben’s bells are still out of commission, Taco Bell had its classic “ding” digitized to sound just like the iconic Westminster chimes.

The gimmick reportedly made it seem as though the sound was coming from the historic landmark, but it was actually emanating from speakers nearby. “This was too perfect of an opportunity to not have a little bit of fun with,” Marisa Thalberg, Taco Bell’s global chief brand officer, told Ad Age..."

Read the full article by Samatha Leffler here.

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