• Article via Forbes

How Taco Bell Balances Purpose & Playfulness


"As a brand, Taco Bell has maintained the mantle of a playful provocateur, with many associating the brand only with cheesy menu items (and stunts). But Global Chief Brand Officer Marisa Thalberg wants to deepen and expand that story. Read on to learn about Taco Bell’s under-the-radar purpose-driven programs, her self-aware approach to brand, and how she balances work and life while staying inspired.

Aaron Kwittken: You went from cosmetics and beauty to Taco Bell, which if you look at it from a brand standpoint, isn’t a huge leap, but from a category standpoint, it feels like one. How did that happen?

Marisa Thalberg: The unexpectedness of going from luxury beauty in New York to QSR in California made it that much more interesting for me. I think it speaks highly of Taco Bell, and perhaps also of me, that we were willing to take this mutual chance on each other and saw opportunities in going against a straight from the industry hire. At the time, it was much more of a weighty decision to move our family from New York to California than the luxury beauty to Taco Bell part. But we managed all of it pretty well and it's been an incredible journey of leveraging the amazing talent and institutional knowledge within Taco Bell, and galvanizing around a bigger vision to expand and translate the brand."

Read the full interview by Aaron Kwittken on Forbes' website here.

Continue the conversation on Reddit!


22 views

About Us

Living más was created by Taco Bell fans for Taco Bell fans. It's not only a website, but a community full of Taco Bell superfans and casual diners of the fast food chain alike. Join in on the fun by joining our Reddit community at reddit.com/r/livingmas, or learn more about us on our Welcome Page!

Living Más is not associated with Taco Bell or Yum! Brands. Visit tacobell.com for the official Taco Bell website. 

PngItem_5802851.png

Visit Us on Discord!

YOU'VE BEEN INVITED TO JOIN A SERVER

Living Más Community 

#

general-chat

Visit us on these social media sites:

  • Twitter Social Icon
fsdfsdfsdfsdfds.png
reddit-logo-16 (1)f.png

© 2021 LivingMas, All rights reserved. The Taco Bell logo, "Live Más" and "Taco Bell" are properties of Taco Bell IP Holder, LLC. Neither LivingMas nor tacobellblake own any articles shared or pictures posted on this site. Original content on the NEWS page will say "by Living Mas" or "by tacobellblake" 

Not affiliated with Taco Bell or Yum! Brands. - site designed by u/darknep