"Why just use a billboard to advertise when you can use a billboard to feed?

That’s apparently a question Taco Bell Canada was asking itself when it announced a special twist on its Naked Chicken Chalupa by installing a billboard that actually dispenses real nacho cheese.

On Saturday, the Tex-Mex chain will be serving up a Nacho Cheese taste-test at the billboard launch for the Naked Cheese Naked Chicken Chalupa for Taco Bell fans to stop by. According to a press release from the fast food chain, participants are encouraged to bring their own snacks with them for the “ultimate nacho cheese upgrade.”

Read the full article by Alexandra Deabler here.

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