#4 on the Franchise 500: Why Taco Bell Has Its Sights Set On Your City
" There’s plenty of reason to toast Taco Bell -- and not just because the company’s Cantina locations now serve boozy beverages. Taco Bell, which has moved up from #8 on our list last year, is freshly focused on better serving urban markets, planning to open 1,000 new franchise locations across the U.S. by 2022. Some of those units will be its upmarket Cantina concept, while others will be walk-in shops with no drive-through option.
“In a traditional Taco Bell restaurant, the drive-through accounts for about 70 percent of sales,” says Mike Grams, global chief operating officer. “In a city where a majority of customers walk and take public transportation, we had to create a concept that would allow us to be locally relevant.” "
Read the full article by Matthew McCreary here.
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