• Article via Reuters

Taco Bell eyes Asia-Pacific to drive overseas expansion


"BANGKOK (Reuters) - U.S. fast food chain Taco Bell plans to double its international footprint with Asian markets as the main driver for overseas growth as awareness about Mexican cuisine grows, a senior executive said on Wednesday.

The Mexican-inspired Yum! Brands (YUM.N) subsidiary, which has 7,000 restaurants in the United States, will bring its overseas store count to “over 500 units this year ... (with) a goal of getting to a thousand units internationally in the next few years,” Liz Williams, President of Taco Bell International, told Reuters in an interview.

Taco Bell retreated from Singapore in 2009. It returned to Japan in 2015 after withdrawing in the 1980s.

“Consumers weren’t ready in terms of awareness and the brand wasn’t positioned right at the time,” she said."

Read the full article by Chayut Setboonsarng here.

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