• Article via QSR Magazine

Taco Bell's Nacho Fries are Officially Back on the Menu for $1.29


"After making the biggest debut in Taco Bell history nearly one year ago, the critically-acclaimed Nacho Fries return to menus Thursday for a limited time. Challenging the traditional French fry paradigm, Nacho Fries quickly became a cheesy fan-favorite during their first two stints on Taco Bell’s menu in 2018. Since their departure, the brand has heard an outpour of love from fans both in restaurants and on social media, pleading for their return. Well, fans’ wishes have officially been granted—Nacho Fries, crisped to perfection and coated in bold Mexican seasoning, served with a dippable side of warm Nacho Cheese sauce, are back.

Not only did Taco Bell’s famous fries change the game, bucking the standard French fry and ketchup pairing, they also took a page out of the entertainment industry’s playbook by creating movie trailers that are too good to be true. The production arm behind the brand’s first two viral trailers, aptly titled Live Más Productions, is back at it again.

“We are delighted to have Nacho Fries make their cinematic return, this time starring in ‘Retrieval,’ in which we seek to address the question of ‘where do Nacho Fries keep going?’ with a new genre and new hero who will go to all lengths to bring them back,” said Marisa Thalberg, Global Chief Brand Officer at Taco Bell Corp. “We humbly submit—For Your Consideration—that we have another big award winner now hitting screens, and most importantly, restaurants.”"

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