• Article via Skift Table

Taco Bell Nearly Doubles Television Advertising Spend in January

"Not to beat a dead horse, but restaurant chains remain consistent in advertising during sports telecasts to attract new customers — especially football games.

In January, restaurant television ad spending throughout sporting contests also surprisingly included soccer, in the form of Mexico’s top-flight league, Liga MX, which began last month. Yet, the majority of brands’ budgets were earmarked for TV spots run during the NFL and college football playoffs, as each of those respective seasons came to a close.

Airing commercials during popular sitcoms and adult-oriented cartoons additionally remained a constant for brands last month. Meanwhile, award shows and more child-focused television also surpassed prominent game shows like “Wheel of Fortune” and seasonal holiday programming in December as popular shows to air paid ads."

Read the full article by Danni Santana here.

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