"In the latest move by Yum Brands to further expand its Asian presence, the company announced it would open its first outlet in Thailand, in Bangkok.

Adapting the brand to local tastes, the restaurant will introduce new items with local flavors including an extra-spicy sauce to compete with the multiple quick-service chains and higher-end Mexican restaurants in the city center. It also will be serving Thai beer brands Singha and Chang, as well as Philippines beer San Miguel Light.

Yum's Thai franchise partner, Thoresen Thai Agencies, is owned by the billionaire Mahagitsiri family, a shipping company that branched out in 2018 into the food and beverage business with Pizza Hut, another QSR brand owned by Yum."

Read the full article by Eddy Goldberg here.

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