TACO BELL WILL SPONSOR BLEACHER REPORT’S POPULAR HOUSE OF HIGHLIGHTS INSTAGRAM ACCOUNT
"Taco Bell is signing on as a sponsor of Bleacher Report’s House of Highlights, an NBA-focused Instagram account with 12.6 million followers.
The fast-food restaurant will sponsor the account’s Stories––Instagram’s section for scrolling photos and videos that appear for 24 hours––on Thursday nights. The branded posts will encourage fans to take part in a contest or interact with the account, and each story will include giveaways, such as free tacos for a year for one fan who correctly predicts the score of a certain NBA game, says Brian Kelly, senior VP of ad sales at Bleacher Report.
House of Highlights, which posts funny player reactions and post-game interviews of NBA players, was founded in 2014 by then-college sophomore Omar Raja. It was acquired in 2016 by Bleacher Report, Turner Broadcasting System’s sports platform that covers everything from golf to mixed martial arts."
Read the full article by Orla McCaffrey here.
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