• Article via CNBC

Reservations for Taco Bell’s hotel sell out in 2 minutes


"If you’re a Taco Bell super fan looking to stay at the Mexican fast food chain’s limited-time hotel, you’re already too late.

All available rooms were snatched up just two minutes into taking reservations. And with that, the Yum Brands unit proved once again how much its customers love Taco Bell.

The chain started taking reservations at 1 p.m. ET Thursday for the roughly 70 rooms at its Palm Springs hotel.

Less than a minute after bookings went live, the website was already overwhelmed by the demand. Some users attempting to book a room received a message saying the website was experiencing “higher than normal traffic” and to “keep your crossed fingers on that refresh button.”

“Taco Bell fans are truly one of a kind and today was one of the best expressions of that fandom yet,” Taco Bell’s Chief Global Brand Officer Marisa Thalberg said in a statement."

Read the full article by Amelia Lucas here.

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