• Article via Business Insider

Taco Bell upgraded its iconic beachfront location with a fireplace, booze, and a surfboard parking s


"Taco Bell just upgraded one of its most gorgeous locations.

The fast-food chain's beachside location in Pacifica, California, has been a favorite of locals and tourists since the 1980s. Now, Taco Bell has revamped the location, redesigning it as a larger, upscale Cantina model.

"We're a brand that's really at the center of lifestyle and food and culture," Julie Felss Masino, Taco Bell's president of North America, told Business Insider about the chain's Cantina locations in June.

"This is a reason to stay at a Taco Bell ... and really go deeper with the brand, which is ultimately what we love and what we want," Masino said."

Read the full article by Kate Taylor here.

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