Taco Bell’s Toasted Cheddar Chalupa is solid gold
"At first blush, you could have taken Taco Bell’s new Toasted Cheddar Chalupa for a phone-it-in “innovation.” Start with a beloved menu item, add cheese. Boom—innovation. But, upon biting into its cheesy, shatter-crisp exterior, I can say: Sometimes the most beautiful things in life are the simplest.
The new chalupa debuted nationally September 12 as part of Taco Bell’s larger menu shake-up that also saw the untimely death of the Cool Ranch Doritos Locos Tacos and the introduction of a dedicated vegetarian section. At the Taco Bell I visited, the new Chalupa’s arrival was heralded with proper fanfare: A big menu display and a new combo that pairs one Toasted Cheddar Chalupa with two crunchy tacos and a drink for $5 (at participating stores, some restrictions may apply, see store for details, forever and ever amen).
I ordered my Toasted Cheddar Chalupa alongside a standard Chalupa because I know how a control-based study works. Maybe I received the very last Chalupa before the new batch was fried because my standard one was a letdown: no crunch at all, just a sad, pitalike dough sleeve. I thought I loved Chalupas. Did my memory fail me? I subsequently took a bite of the Toasted Cheddar Chalupa, and the Chalupa category totally redeemed itself."
Read the full review by Kate Bernot here.
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