• tacobellblake

30 tacos, 30 days. Will you rise to Taco Bell’s challenge?

Updated: Jan 19

Article via The Takeout


We thought Taco Bell was on a roll with its one-week-only chicken wing drop, but it turns out the chain had even craftier deals in the works to kick off 2022. According to a press release, Taco Bell’s new Taco Lover’s Pass, a “digital taco subscription service,” costs $10 and allows the customer to redeem one free taco per day for a month (or 30 consecutive days). Yes, this should provide adequate sustenance for the Dr. Who marathon.


While Taco Bell positions this promotion as a celebration of the brand’s 60th anniversary, CNBC describes it as a move “to drive more frequent visits.” The chain saw only modest growth last quarter, and starting a new year with a big, flashy promotion could give the business the boost it needs.


Here are the seven different free tacos that Pass holders can choose from each day. I cannot emphasize enough that the press release referred to this lineup as “iconic” three separate times:

  • Crunchy Taco

  • Crunchy Taco Supreme

  • Soft Taco

  • Soft Taco Supreme

  • Spicy Potato Soft Taco

  • Doritos Locos Tacos

  • Doritos Locos Tacos Supreme

Read the full article by Marnie Shure here.