• Article via Variety

How Taco Bell Took a Cue From Movie Market to Sell Nacho Fries


"Taco Bell’s marketing team released a fake movie trailer starring Josh Duhamel in anticipation for its release of nacho fries.

The brand’s adoption of promotional strategies more common to other industries, like film and fashion, was a key topic of discussion between MediaLink Chairman and CEO Michael Kassan and Taco Bell Chief Brand Officer Marisa Thalberg at the Variety Massive Summit in Los Angeles on Wednesday."

Read the full article here.


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