How Taco Bell Took a Cue From Movie Market to Sell Nacho Fries

"Taco Bell’s marketing team released a fake movie trailer starring Josh Duhamel in anticipation for its release of nacho fries.

The brand’s adoption of promotional strategies more common to other industries, like film and fashion, was a key topic of discussion between MediaLink Chairman and CEO Michael Kassan and Taco Bell Chief Brand Officer Marisa Thalberg at the Variety Massive Summit in Los Angeles on Wednesday."

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