Taco Bell Announces Drag Brunch Tour, Promises 'Thrilling Lip Syncs' and $5 Breakfast Boxes
Article via Food & Wine
"Taco Bell has already staked its claim on the late night meal, but now the Tex-Mex chain is bringing its "live más" attitude to the late morning. Starting next month, Taco Bell is launching the Taco Bell Drag Brunch, a five-stop restaurant tour to celebrate drag culture and the LGBTQIA+ community.
Taking place at five different Taco Bell Cantina locations (yes, there will be mimosas) across the U.S. from May 1 to June 26, the Taco Bell Drag Brunch tour is touted by the brand as "a new immersive fan experience" hosted by "fabulous drag performer and taco extraordinaire" Kay Sedia and featuring additional local queens and kings. Customers will be able to enjoy "captivating visual backdrops, craveable breakfast menu items, thrilling lip syncs and extraordinary high kicks and dips."
Taco Bell says the concept came from members of Live Mas Pride, Taco Bell's LGBTQIA+ employee resource group, which was launched in 2020 and now includes over 100 employees."
Read the full article by Mike Pomranz here.