TACO BELL DEBUTS A MANGA-INSPIRED 'FRY FORCE' TO DEFEND NACHO FRIES

Article via AdAge

"Taco Bell’s Nacho Fries are back for their seventh run and this time, the campaign is taking its cues from anime.

The fast food chain has used cinematic-style trailer campaigns to promote the fries since their January 2018 debut. Now, for the seventh appearance of the limited-time product, Taco Bell introduces the Fry Force, a team that defends the spiced fries from monsters. The crew appeared in a manga-inspired booklet released July 15, which teased the video campaign that debuted July 22.

The 60-second animated video shows Rei, the leader of the Fry Force, battling monsters out to devour not just the fries and their nacho cheese sauce, but everything in their path. “Either we fight together, or we fry alone,” she declares."

Read the full article by Jessica Wohl here.