Taco Bell design leans on flexibility
"Taco Bell over the past several years has developed a flexible building format that relies not on a prototype but a “kit of parts,” according the company’s head of development and design.
“Before a couple of years ago, we did the traditional ‘make every store look the same’ for the comfort that people have with familiarity,” said Deborah Brand, Taco Bell vice president of development and design, at the recent Restaurant Spaces conference in Palm Springs, Calif.
But now, the 7,000-unit Taco Bell relies on four base designs that help the company “translate our brand to the three-dimensional space,” Brand said."
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