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Taco Bell Expands Vegan Beef To 95 Detroit Locations

Article via VegNews

"From now until early November (or while supplies last), fast-food giant Taco Bell will offer vegan beef at 95 locations in the Detroit area. The new vegan meat—technically called “boldly seasoned plant-based protein”—is available as a swap for animal-based beef at no extra charge. The new plant-based meat is also featured in the Cravetarian menu which consists of vegetarian versions of Taco Bell’s popular menu items, including Crunchy Taco Supreme, Crunchwrap Supreme, Burrito Supreme, and Nachos BellGrande.

The launch of the Cravetarian menu and vegan beef option in Detroit area locations follows a test of the boldly seasoned plant-based protein at one Taco Bell location in Tustin, CA in April. There, Taco Bell offered the vegan meat—which it developed from chickpea and pea proteins— as part of the Cravetarian Taco (a meatless version of its Crunchy Taco Supreme). The vegetarian taco was made with the new vegan meat, shredded cheddar cheese, lettuce, diced tomatoes, and sour cream, and served in a crunchy corn shell and could be ordered vegan by omitting cheese and sour cream.

Competing chains such as Del Taco—which added Beyond Meat’s vegan beef crumbles to its 580 locations in 2019—quickly adapted to the shift toward plant-based proteins. Taco Bell, which operates more than 7,500 locations in the US, initially chose to focus on its existing proteins such as beans to tap into the shift. Taco Bell spent 2019 promoting its vegetarian options and restructuring its menus to make its plant-based options more visible."

Read the full article by Anna Starostinetskaya here.

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