Taco Bell Eyes Sequel for Movie-Trailer Ads Touting Nacho Fries
"Taco Bell has long been one of TV’s most ubiquitous advertisers. But it’s conquering that screen with something straight out of the movies.
The fast-food chain best known for items like the Cheesy Gordita Crunch and Cinnamon Twists recently sparked attention for its newest menu item – Nacho Fries – with a TV commercial that looks just like a sneak preview a viewer might see at the local bijou. The nonexistent film depicted in the spot is called “Web of Fries,” and stars actor Josh Duhamel as a man consumed with bringing fries seasoned with Mexican spices and dipped in warm nacho cheese to greater renown – only to find “the burger people” will do anything they can to block him. Taco Bell sold 53 million orders of the new offering in the first five weeks of the campaign."
Read the full article here.
Living Más follow up:
I know we post a ton about this trailer and the fries. This is even the second article this week about it. The trailer is so fantastic. Can't stop, won't stop.