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Taco Bell Introduces New Loyalty Program

Article via QSR


"The brand is also launching a beta version of Taco Bell Rewards, a fire way for fans to earn free tacos (and more) for eating tacos. The loyalty program begins to rollout via the Taco Bell app nationwide in just a few weeks and free Doritos Locos Tacos will be up for grabs just by joining the program.


Here’s how it works: download the latest Taco Bell app. Make qualifying purchases on the app and earn points faster than you can spell D-L-T. Enrolled fans earn 250 points for every $25 spent and 250 points earns you a free reward. Being a part of Taco Bell royalty also means unlocking VIP rewards like birthday gifts, bonus point challenges and exclusive offers that unlock special deals.


The Taco Bell app is the easiest way to order fan favorites, and it’s also the best way to get contactless service through the drive-thru by skipping payment at the window completely. For more updates on how Taco Bell is navigating through COVID-19, visit the brand on its social channels and website."


Read the full article (which only includes past information to a June promotion) here.


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