Taco Bell Names Sean Tresvant Global Chief Brand Officer
Article via Adweek
"Looking to make inroads in its fan experience and community initiatives, Taco Bell has named Sean Tresvant global chief brand officer.
In the role, Tresvant will spearhead worldwide marketing efforts that drive culture and initiate change. He will also work on strategic omnichannel initiatives and digital customer touch points while sharpening the Yum Brands company’s consumer experience.
“When I think of Taco Bell, I think of a marketing powerhouse of trailblazers,” Tresvant said in a statement. “The brand and its people are constantly—and consciously—pushing the limits on what it means to be a brand in today’s rapidly evolving culture, and I’m excited to revolutionize alongside them.”"
Read the full article by Rafael Canton here.