Taco Bell's New Luggage Collection Is Inspired By Their Hot Sauce Packets

Article via Food & Wine


"Taco Bell has the sixth most U.S. locations of any dining chain, according to QSR Magazine, so needless to say it is not quite a destination restaurant. And yet, as a purveyor of Mexican-inspired cuisine, the brand does evoke a bit of a vacation feel, subconsciously nodding to warm weather and summer travel.

The chain often plays into these vibes — adding margaritas to Cantina locations, releasing swimsuits and pool floats, even launching a pop-up hotel and resort in Palm Springs — but, today, Taco Bell has announced what may be its most blatant encouragement to take a vacation to date: a capsule collection of travel essentials in collaboration with Calpak.

A team-up of two Southern California lifestyle brands, the eye-poppingly colored luggage includes four items in total: the Fire! carry-on suitcase, Hot! duffel bag, Diablo! cross-body bag, and Mild! five-piece packing cube set."


Read the full article by Mike Pomranz here.

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