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Taco Bell to Offer Plant-Based Fare Within a Year, New CEO Says

Article via Bloomberg


"Taco Bell’s new chief executive officer is ready to embrace meat alternatives on the fast food chain’s menu, in contrast to a previous plan.


Plant-based proteins are coming to the menu in the next year at the Yum! Brands Inc.-owned chain, Taco Bell Chief Executive Officer Mark King said in an interview. That’s a reversal from Taco Bell’s earlier strategy to just tout its own vegetarian food.


“We definitely see that plant-based protein has a place on the menu,” King said. He has already met with faux-meat makers Beyond Meat Inc. and Impossible Foods Inc. in recent months. The company is still deciding what plant-based foods to feature on the menu, he said."


Read the full article by Leslie Patton here.


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