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Taco Bell will take on rivals in the fast-food chicken wars (and potatoes return March 11)

Article via Business Insider


"As fast-food chains prepare for the 2021 chicken sandwich wars, Taco Bell is ready to enter the fray.


Taco Bell's global chief food innovation officer Liz Matthews told Insider that customers can expect to see significant menu innovation from the chain when it comes to chicken in 2021.

"I love watching the competitors," Matthews said in a recent interview. "I think a lot of players out there are doing a great job, but what I will say is that we will interrupt that with what we're going to do on chicken." "


Read the full article by Kate Taylor here.

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