• by Living Mas

Taco Bell Consumption and Menu Analysis


In December we released a survey that asked demographic and opinion based questions of Taco Bell consumers. This survey was run from December 6-21. During that time period we saw 1,600 new visits to the website with around 700 completed surveys. Taco Bell serves tens of millions customers daily, with our surveys coming in from people all over the country and in many demographic ranges we believe that we received an accurate representation of the Taco Bell consumer. Thank you to all who participated in the survey and a BIG thanks to Bell is Life (@bell_islife on Instagram) for creating this survey as well as collecting and analyzing the results.

In the results we go over some key takeaways of the survey as well as analyze each response to show you who the Taco Bell consumer is and what they love so much about the brand.

One of the main points of the survey was to figure out the top fan favorite items, both limited-time offers AND regular menu. (These LTO's only included the past 3 years)

SPOILER: Here are those results...

5. Cheesy Gordita Crunch

4. Beefy Potatorito

3. Beefy 5-layer Burrito

2. Volcano Quesarito (Representing the whole Lava Sauce/Volcano Movement)

1. Beefy Crunch Burrito

To view the whole analysis, go to the "Fan Interaction" tab on this site and choose "Survey Results". This will bring you to the slideshow. You can also click here.


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Not affiliated with Taco Bell or Yum! Brands.