Yum China intros plant-based entrees at KFC, Pizza Hut, Taco Bell
Article via QSRweb
"Yum China Holdings Inc. is partnering with plant-based "meat" provider, Beyond Meat Inc., to introduce the Beyond Burger as an LTO at select KFC, Pizza Hut and Taco Bell locations in mainland China starting June 3, a news release said. This partnership marks the introduction of Beyond Meat's Beyond Burger in mainland China.
"We see great potential for the plant-based meat market in China," Joey Wat, CEO of Yum China, said in the release. "This latest introduction across KFC, Pizza Hut and Taco Bell brands is expected to capture valuable consumer feedback across different regions in China. It will enable us to optimize flavors and processes and help assess the potential for larger scale rollouts in the future."
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"Meanwhile, Taco Bell will offer a taco made with the plant-based Beyond Burger patty at three stores in Shanghai from June 3-10. The taco combines Taco Bell's classic taco recipe with a crispy corn taco, signature Mexican spices and ingredients such as chipotle and black beans, vegetables and unique sauce."
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