Taco Bell Overtakes Burger King as the Fourth-Largest U.S. Chain

February 23, 2018

"Lovers of chalupas and crunch wraps have spoken: Taco Bell is now bigger than Burger King.

 

The Mexican-themed chain eclipsed its burger rival in U.S. sales last year, becoming the fourth-largest domestic restaurant brand, according to a preliminary report by research firm Technomic. McDonald’s Corp., Starbucks Corp. and Subway Restaurants held on to the top three spots.

 

Taco Bell’s systemwide sales -- the total sales of restaurants that carry the brand -- jumped 5 percent in the U.S. to about $9.8 billion in 2017. The company, owned by Yum! Brands Inc., has made inroads with indulgent fare, along with $1 items that appeal to budget-strapped millennials."

 

Read the full article here.

 

 

 

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Who's Behind The Site

My name is Blake and I've eaten at Taco Bell throughout my whole life, becoming an avid fan about 6 years ago. I've had every vegetarian applicable item that has come out since 2014. In 2015, I spent 8 months working at a Taco Bell (in between jobs). My high school graduation party was in a Taco Bell and I have a cameo in the famous "senior pictures at Taco Bell" (the guy taking the order)

In these past years I've built up this site to be the home base for all other Taco Bell fans and have built a growing community through Reddit and other social media platforms. My main goal is to keep a strong community of consumers informed and together with our appreciation for the brand.

 

A life goal of mine is to visit the Taco Bell HQ and meet the people who work hard to make this chain so great, then continue to work with them on events and promotions to make people happy.

Thanks for reading, hope you enjoy the site!

You can find me active on Reddit as /u/tacobellblake, and join our own community /r/LivingMas

Twitter: @LivingMasNow

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