Chipotle CEO Is Borrowing From His Own Taco Bell Playbook

"Part of what made Brian Niccol so successful as Taco Bell’s CMO—chief marketing and innovation officer, to be exact—was creating anticipation and excitement. He mastered the art of communicating that news (products, marketing, packaging, a social media campaign) was always about to break at the Yum! Brands-owned franchise, and that it would be relevant to Taco Bell’s youthful customers.


Now Niccol is attempting to build that same sense of expectation at Chipotle, where he’s been CEO of the struggling brand since March 5th (with inducement awards to sweeten the deal). The hope is that lightning will strike twice and he’ll be able to create excitement and brand refreshing developments."


Read the full article by Dale Buss here.



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Who's Behind The Site

My name is Blake and I've eaten at Taco Bell throughout my whole life, becoming an avid fan about 6 years ago. I've had every vegetarian applicable item that has come out since 2014. In 2015, I spent 8 months working at a Taco Bell (in between jobs). My high school graduation party was in a Taco Bell and I have a cameo in the famous "senior pictures at Taco Bell" (the guy taking the order)

In these past years I've built up this site to be the home base for all other Taco Bell fans and have built a growing community through Reddit and other social media platforms. My main goal is to keep a strong community of consumers informed and together with our appreciation for the brand.


A life goal of mine is to visit the Taco Bell HQ and meet the people who work hard to make this chain so great, then continue to work with them on events and promotions to make people happy.

Thanks for reading, hope you enjoy the site!

You can find me active on Reddit as /u/tacobellblake, and join our own community /r/LivingMas

Twitter: @LivingMasNow

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