A taste of Chipotle’s new menu items proves: It’s no Taco Bell

"Americans’ love for Taco Bell, the nation’s large Tex-Mex fast-food chain, must be vexing for Chipotle Mexican Grill, which has long prided itself on its whole and responsibly sourced ingredients. I can imagine Chipotle leaders asking themselves, “Why would people prefer the spectacle that is Taco Bell over the higher-quality food we provide?” One reason might be a series of debacles at Chipotle over the past few years, such as foodborne illnesses, pest invasions and a derided attempt at the Tex-Mex cheese dip known as chile con queso, all of which have taken their toll on the fast-casual chain’s brand and fortunes. At Taco Bell, meanwhile, gimmicky product launches, such as nacho fries and Dorito-shell tacos, became wildly successful.

 

Chipotle’s response: to poach Brian Niccol, who’s been credited with much of Taco Bell’s success, as its new CEO."

 

Read the full article by Lisa Fain here.

 

  

 

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Who's Behind The Site

My name is Blake and I've eaten at Taco Bell throughout my whole life, becoming an avid fan about 6 years ago. I've had every vegetarian applicable item that has come out since 2014. In 2015, I spent 8 months working at a Taco Bell (in between jobs). My high school graduation party was in a Taco Bell and I have a cameo in the famous "senior pictures at Taco Bell" (the guy taking the order)

In these past years I've built up this site to be the home base for all other Taco Bell fans and have built a growing community through Reddit and other social media platforms. My main goal is to keep a strong community of consumers informed and together with our appreciation for the brand.

 

A life goal of mine is to visit the Taco Bell HQ and meet the people who work hard to make this chain so great, then continue to work with them on events and promotions to make people happy.

Thanks for reading, hope you enjoy the site!

You can find me active on Reddit as /u/tacobellblake, and join our own community /r/LivingMas

Twitter: @LivingMasNow

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