Viral Facebook Page Helps Convince Taco Bell To Bring Back Beloved Menu Item

September 17, 2018

"The Irvine, California-based fast food chain said in a statement on their Facebook page the Beefy Crunch Burrito would be returning as one of their $2 combo-specials complete with a Mountain Dew Baja Blast beverage. The Beefy Crunch Burrito, or the "BCB", as its referred to by a wildly popular fan-initiated Facebook page, the Beefy Crunch Movement, will be on Taco Bell menus for only five weeks. The Beefy Crunch Burrito was last on Taco Bell menus two years ago, after its initial release, then removal from menus in 2011.


Richard Axton, a Taco Bell "superfan" who manages the Beefy Crunch Movement's Facebook page told Nation's Restaurant News yesterday, "I am extremely excited for everyone to get a chance to reunite with the BCB. Appreciate Taco Bell making this happen in the short term."


Much of the hype surrounding the Beefy Crunch Burrito revival comes directly from the BCB Facebook page and Taco Bell acknowledges it: "The Beefy Crunch Burrito has a storied history as one of our moved beloved burritos, fueled by the passionate online community," Matt Prince, a spokesperson for Taco Bell said in an emailed statement. "It's their advocacy and love for the burrito that continues to bring it back on a limited time basis," he wrote."


Read the full article by Teresa Finney here.


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Who's Behind The Site

My name is Blake and I've eaten at Taco Bell throughout my whole life, becoming an avid fan about 6 years ago. I've had every vegetarian applicable item that has come out since 2014. In 2015, I spent 8 months working at a Taco Bell (in between jobs). My high school graduation party was in a Taco Bell and I have a cameo in the famous "senior pictures at Taco Bell" (the guy taking the order)

In these past years I've built up this site to be the home base for all other Taco Bell fans and have built a growing community through Reddit and other social media platforms. My main goal is to keep a strong community of consumers informed and together with our appreciation for the brand.


A life goal of mine is to visit the Taco Bell HQ and meet the people who work hard to make this chain so great, then continue to work with them on events and promotions to make people happy.

Thanks for reading, hope you enjoy the site!

You can find me active on Reddit as /u/tacobellblake, and join our own community /r/LivingMas

Twitter: @LivingMasNow

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