Taco Bell Breakfast Continues To Thrive Nearly 5 Years In

September 28, 2018

"The breakfast daypart is notoriously tricky to master in the quick-service space. It’s heavily dependent on habituation and coffee, and McDonald’s has long been the unrivaled leader.

 

But McDonald’s market share has eroded a bit as of late.

 

“When you look at our breakfast performance overall, that’s an important part of our overall sales mix, and it’s been a stronghold for us for many, many years. But we’ve just begun to lose a little bit of share at that daypart,” CEO Steve Easterbrook said during the company’s Q2 call in July.

It’s likely that one of the culprits behind this erosion is Taco Bell. According to Euromonitor, McDonald’s market share was 17.4% five years ago and 14.7% last year. Coincidentally, Taco Bell jumped into the breakfast daypart nearly five years ago.

 

 

Taco Bell officially launched its breakfast menu nationwide on March 27, 2014, supported by the brand’s largest marketing campaign ever."

 

Read the full article by Alicia Kelso here.

 

 Continue the discussion on Reddit!

 

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Who's Behind The Site

My name is Blake and I've eaten at Taco Bell throughout my whole life, becoming an avid fan about 6 years ago. I've had every vegetarian applicable item that has come out since 2014. In 2015, I spent 8 months working at a Taco Bell (in between jobs). My high school graduation party was in a Taco Bell and I have a cameo in the famous "senior pictures at Taco Bell" (the guy taking the order)

In these past years I've built up this site to be the home base for all other Taco Bell fans and have built a growing community through Reddit and other social media platforms. My main goal is to keep a strong community of consumers informed and together with our appreciation for the brand.

 

A life goal of mine is to visit the Taco Bell HQ and meet the people who work hard to make this chain so great, then continue to work with them on events and promotions to make people happy.

Thanks for reading, hope you enjoy the site!

You can find me active on Reddit as /u/tacobellblake, and join our own community /r/LivingMas

Twitter: @LivingMasNow

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