Taco Bell pens open letter pushing fans to take down Taco Tuesday

"With the new advertising effort that encourages a rebellion against the calendar "inequality" and "bias" of Taco Tuesday, Taco Bell pokes fun at the socially and politically charged brand campaigns that are a hot industry trend at the moment. Taco Tuesday is a custom, whose origins are unclear, of going out to eat tacos or other Mexican food on Tuesdays, with restaurants often offering promotions on these days to lure in diners. In a press statement, Global Chief Brand Officer Marisa Thalberg said "it's time to challenge societal norms and for our fans and their friends to feel empowered to enjoy tacos without limits" in what reads as a riff on the lofty language more marketers are deploying to make an emotional connection with audiences that feel connected to causes, like millennials and Gen Z.

 

The Party Pack deal, reminiscent of the types of promotions that other Mexican dining brands run for Taco Tuesday, shows Taco Bell angling to drive more business through its online and mobile app offerings. The brand has put a sharper focus on building out a mobile and digital ordering business to keep up in a quickly evolving fast food category and reach tech-savvy and convenience-focused younger consumers."

 

Read the full article by Peter Adams here.

 

 

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Who's Behind The Site

My name is Blake and I've eaten at Taco Bell throughout my whole life, becoming an avid fan about 6 years ago. I've had every vegetarian applicable item that has come out since 2014. In 2015, I spent 8 months working at a Taco Bell (in between jobs). My high school graduation party was in a Taco Bell and I have a cameo in the famous "senior pictures at Taco Bell" (the guy taking the order)

In these past years I've built up this site to be the home base for all other Taco Bell fans and have built a growing community through Reddit and other social media platforms. My main goal is to keep a strong community of consumers informed and together with our appreciation for the brand.

 

A life goal of mine is to visit the Taco Bell HQ and meet the people who work hard to make this chain so great, then continue to work with them on events and promotions to make people happy.

Thanks for reading, hope you enjoy the site!

You can find me active on Reddit as /u/tacobellblake, and join our own community /r/LivingMas

Twitter: @LivingMasNow

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