April 26, 2019

"Taco Bell is signing on as a sponsor of Bleacher Report’s House of Highlights, an NBA-focused Instagram account with 12.6 million followers.


The fast-food restaurant will sponsor the account’s Stories––Instagram’s section for scrolling photos and videos that appear for 24 hours––on Thursday nights. The branded posts will encourage fans to take part in a contest or interact with the account, and each story will include giveaways, such as free tacos for a year for one fan who correctly predicts the score of a certain NBA game, says Brian Kelly, senior VP of ad sales at Bleacher Report.


House of Highlights, which posts funny player reactions and post-game interviews of NBA players, was founded in 2014 by then-college sophomore Omar Raja. It was acquired in 2016 by Bleacher Report, Turner Broadcasting System’s sports platform that covers everything from golf to mixed martial arts."


Read the full article by Orla McCaffrey here.




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Who's Behind The Site

My name is Blake and I've eaten at Taco Bell throughout my whole life, becoming an avid fan about 6 years ago. I've had every vegetarian applicable item that has come out since 2014. In 2015, I spent 8 months working at a Taco Bell (in between jobs). My high school graduation party was in a Taco Bell and I have a cameo in the famous "senior pictures at Taco Bell" (the guy taking the order)

In these past years I've built up this site to be the home base for all other Taco Bell fans and have built a growing community through Reddit and other social media platforms. My main goal is to keep a strong community of consumers informed and together with our appreciation for the brand.


A life goal of mine is to visit the Taco Bell HQ and meet the people who work hard to make this chain so great, then continue to work with them on events and promotions to make people happy.

Thanks for reading, hope you enjoy the site!

You can find me active on Reddit as /u/tacobellblake, and join our own community /r/LivingMas

Twitter: @LivingMasNow

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