Taco Bell will not be adding fake meat from Beyond Meat or Impossible Foods to its menu

June 19, 2019

"Taco Bell has long had a reputation as vegetarian friendly, but the Mexican food-fast chain is not planning on adding any plant-based meat substitutes from Beyond Meat or Impossible Foods to its menu.

 

At the beginning of this year, Taco Bell said it would begin testing a vegetarian menu. The news came around the same time that burger chain Carl’s Jr. announced it would start selling a plant-based Beyond Meat burger at its 1,100 locations. Since then, competitors like Qdoba and Del Taco have also added plant-based ground beef imitations to their menu.

 

“We’ve looked. We’ve met with Beyond, we’ve met with Impossible — our head of innovation knows everybody, and they all know her,” Julie Felss Masino, Taco Bell’s president of North American operations, said in an interview. “But I think what we’re proud of is that we’ve been doing vegetarian for 57 years.”

 

So Taco Bell is instead going to focus on growing awareness for its own vegetarian options. The chain, which is owned by Yum Brands, plans to roll out the vegetarian menu nationally in the fall."

 

Read the full article by Amelia Lucas here.

 

Continue the conversation on Reddit!

 

 

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Who's Behind The Site

My name is Blake and I've eaten at Taco Bell throughout my whole life, becoming an avid fan about 6 years ago. I've had every vegetarian applicable item that has come out since 2014. In 2015, I spent 8 months working at a Taco Bell (in between jobs). My high school graduation party was in a Taco Bell and I have a cameo in the famous "senior pictures at Taco Bell" (the guy taking the order)

In these past years I've built up this site to be the home base for all other Taco Bell fans and have built a growing community through Reddit and other social media platforms. My main goal is to keep a strong community of consumers informed and together with our appreciation for the brand.

 

A life goal of mine is to visit the Taco Bell HQ and meet the people who work hard to make this chain so great, then continue to work with them on events and promotions to make people happy.

Thanks for reading, hope you enjoy the site!

You can find me active on Reddit as /u/tacobellblake, and join our own community /r/LivingMas

Twitter: @LivingMasNow

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