Why YUM! Brands, and Taco Bell in Particular, Can Beat Out its Competitors

"Confidence is often an indicator of success, and one fast-casual brand is emanating poise in a highly competitive market -- YUM! Brands' Taco Bell (NYSE:YUM).


Taco Bell recently  made news recently by boldly rejecting a partnership with both of the trending faux meat pioneers Beyond Meat (NASDAQ:BYND) and Impossible Foods. Meanwhile, Burger King, Subway, and Tim Hortons are hoping for a lucrative future with a meatless cash cow.




To meat, or not to meat, that is the question


The problem with participating in the meatless frenzy is that news is beginning to seep out that faux meat may be no more healthy than its beefy cousin. That's why Taco Bell seems to have made a wise and courageous decision.


Instead, Taco Bell is touting an in-house registered dietitian who focuses on making sure that its ingredients are free of additives, preservatives, artificial flavors and colors, high-fructose corn syrup, partially hydrogenated oil, and excess sodium. This seems a much better way to go when consumers are increasingly more discerning when it comes to nutritious choices at fast-casual eateries.


New leadership, new direction


There are more changes afoot at YUM! affecting its three brands, Taco Bell, KFC, and Pizza Hut. These changes underscore, and perhaps explain, the company's bold new strategies."


Read the full article by Caroline Banton here.



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Who's Behind The Site

My name is Blake and I've eaten at Taco Bell throughout my whole life, becoming an avid fan about 6 years ago. I've had every vegetarian applicable item that has come out since 2014. In 2015, I spent 8 months working at a Taco Bell (in between jobs). My high school graduation party was in a Taco Bell and I have a cameo in the famous "senior pictures at Taco Bell" (the guy taking the order)

In these past years I've built up this site to be the home base for all other Taco Bell fans and have built a growing community through Reddit and other social media platforms. My main goal is to keep a strong community of consumers informed and together with our appreciation for the brand.


A life goal of mine is to visit the Taco Bell HQ and meet the people who work hard to make this chain so great, then continue to work with them on events and promotions to make people happy.

Thanks for reading, hope you enjoy the site!

You can find me active on Reddit as /u/tacobellblake, and join our own community /r/LivingMas

Twitter: @LivingMasNow

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