If you live in the Dallas, Texas area there's a good chance you have been living with Taco Bell's new simplified menu for at least six months now - there are a few other areas around the country that have been affected as well. For Taco Bell's next "Experience" which starts September 12, 2019 we will ALL get to experience a new nationwide menu for Taco Bell.
Let's start off with the why. Why is Taco Bell changing their menu? Taco Bell's answer (given to employees): "we've modernized our menu to make room for more growth initiatives and to simplify for restaurants and team members". Menu simplification by reducing the lower selling menu items and making a more clear menu board to cut down on the time it takes for the consumer to decide on what to eat. While testing this new menu Taco Bell has found better drive thru times and increased profits - it only makes sense to bring it nationwide.
This isn't a new thing. For the past year Taco Bell has slowly been removing items here and there. The combo burrito and cheesy potato burrito one month, the apple empanada a few months later, etc. This next one will be the biggest change though with 9 items leaving the menu:
Beefy Mini Quesadilla
Chips & Salsa
Chipotle Chicken Loaded Griller
Double Decker Taco
Cool Ranch Tacos
Fiery Doritos Locos Tacos
Power Menu Burrito
XXL Grilled Stuft Burrito
A sign has already been spotted on the doors of a NW Ohio Taco Bell:
Photo via u/pizzaprincess823 on Reddit
Many of these items have been apart of the menu for a LONG time, but the biggest change is the removal of the Cool Ranch and Fiery Doritos Locos Tacos. The Cool Ranch DLT has been apart of the menu since March 2013 and the Fiery DLT since August of the same year - that's a 6 year lifespan on the menu! The trio of Doritos Locos Tacos have been a staple on the Taco Bell menu for innovation and what can be achieved by the masters in the Taco Bell kitchen. No worries - we'll still have the Nacho Cheese DLT to keep our Dorito taco needs satisfied.
Besides that we see the combo numbers changing as well. On Sept. 12 make sure to take a good look at the menu before spitting out your favorite number. Taco Bell will reduce to 10 combos on the lunch/dinner menu - breakfast combos will be untouched.
Alright, now that we've gotten through removals let's talk about additions to the menu - which aren't many due to trying to keep the menu simple. Taco Bell will be adding a menu slide titled "Vegetarian Favorites", which will include two current menu items and two "new" menu items. The current menu items featured are the 7-Layer Burrito and the Bean Burrito. The "new" items are a Black Bean Crunchwrap Supreme and a Black Bean Quesarito. Both items are all the same ingredients as the regular Crunchwrap Supreme and Quesarito except with black beans instead of beef.
Opinion: As a born and raised vegetarian myself, I personally have mixed feelings on these. I love seeing a options for those with a vegetarian diet, but if they're using existing menu items I'd rather there be a better way of letting people know they can make any item vegetarian and then actually introduce new innovative items that don't contain meat. I've had a million bean crunchwraps in my life, I'd rather they add something new like the Double Decker Veggie Taco seen in this video. Long story short, it's easy to sub beans instead of beef, give me something that actually saves me from making 3-5 customizations on an item.
The final takeaway is this photo I was able to obtain of the new menu - feast your eyes and enjoy your last two weeks of the items mentioned above.
Continue the conversation on Reddit!
Stay tuned next week when we discuss the new Limited-time offer coming to Taco Bell on September 12, 2019.