While 2021 had less experiences for an extended period, Taco Bell started 2022 back with 4-6 week experiences and we hoped to see at least 10 experiences in 2022. As the year moved on the latter experiences appeared to be longer 6-8 week promotions.
Test Marketed Items
Experience 6: June 23 - August 17
CRISPY MELT TACO
BIRMINGHAM, AL AREA
A new take on a Taco Bell classic! Introducing the Crispy Melt Taco, made using a freshly fried daily white corn shell with layers of a melty blend of warm nacho cheese sauce and three-cheese blend of cheddar, mozzarella and monterey pepper jack cheeses. Fans can choose to have it made with real seasoned beef or made with a new, boldly seasoned plant-based protein.
During this test, the proprietary plant-based protein can be added to any menu item through order customization. The protein is certified vegan***** by the American Vegetarian Association (AVA)**.
ATLANTA, GA AERA
It’s lunchtime… with a fresh and craveable Taco Bell twist. Introducing New Grilled Lunchwraps! Available a la carte or in combos for lucky fans in Atlanta, GA. All combos include a choice of Grilled Lunchwrap, Chips & Salsa or Chips & Nacho Cheese Sauce and a large fountain drink.
COLUMBUS, OH AREA
Such crispy deliciousness! Lucky fans in Columbus, OH can now try out the new $2 Nachos. These crispy nachos are loaded with layers of melted cheese and flavorful colorful crunchy fiesta strips on every bite. Fans can choose from the options below:
Keep it Classic: Includes seasoned refried beans, nacho cheese sauce, fiesta chips, three-cheese blend, tomatoes and reduced fat sour cream.
Make It Spicy: Includes all the ingredients from the classic version with added creamy chipotle sauce and jalapeños for an extra kick.
E1: New Year! (12/21 - 01/??)
Rolled Chicken Tacos